Get your fashion fix online
The online shopping revolution has picked up the pace in the last few years. This has been helped a long way by mobile devices that have made it easier than ever before to get a quick fix of fashion, and that’s before we even get to the convenience, the choice, the prices… The world is in an online shopping frenzy, and in Australia we’re definitely getting in on the action.
In fact, we can even go so far as to say that Australia has championed online shopping, and international retailers are taking note. There are more Australian-dollar websites appearing all the time as brands realise the potential of the market and invest heavily in the online arena, and it’s something that continues to perform.
The online sector is much stronger than traditional retailing in terms of year-on-year growth, and it has been since 2010. Australia even regularly sits in the top five global markets for a lot of major online fashion retailers, with a big reason thought to be the relative lack of international brands being seen on Australian shores (making online shopping a goldmine for those brands) whilst the fact that citizens buy on both ends of the price scale opens up a wealth of opportunities.
Australia seems to have a true love affair with online shopping, something that’s perhaps surprising given that it has an opposing climate to the northern hemisphere, but designers are quickly responding to the needs of this new client base. Many now offer multiple collections throughout the year so Australians are able shop in season at all times, even if it might be in stark contrast to “traditional” fashion seasons.
And we think the market is only going to get bigger. From luxury, designer fashion to holiday essentials and even duffle coats for when the weather starts to turn, online shopping has got you covered—so why not get your fashion fix online too?