Australian wool in high demand

Ok, so we already know that Australian wool is the best around, and now it seems that the world at large is taking note. European designers can’t get enough of this most fashionable of exports and, as the Independent on Sunday said, wool is most definitely cool. The humble yarn is firmly back in the spotlight and it’s here to stay—there was even a week dedicated to raising its profile (Wool Week, surprisingly) and must-have label TopShop has got on the wool-loving bandwagon by creating a range of jumpers with “Sheepish” and “Sheep Thrills” emblazoned on the front.

The resurgence in popularity of wool is thought to be largely down to the UK’s love of tradition and the desire for sustainable yet authentic products, so it’s no surprise that wool has become fashionable again. Over the last few years the demand for it has steadily risen with the amount used in garments being incredible, and its popularity is set to continue to grow over the coming years. You just have to look at European catwalks and clothing stores to see how fashionable it really is—aisles are filled with quirky knits, motifs and statement colours, and it’s a trend that’s set to hit Australia next year too.

Of course, this is great news for wool producers across Australia. They’re actually responsible for 90% of the wool used to make garments across the globe with everything from medium grade to ultrafine yarn being available to suit the requirements of modern designers, offering great potential in terms of design freedom. Wool is coveted by the fashion elite and it isn’t hard to see the appeal, so Australians everywhere can rejoice—we’ve got yet another export that the world at large can’t get enough of and continued growth is definitely on the cards.

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